Privacy Policy
Last updated: February 11th 2024
In this policy, we outline what data we collect and why, how your data is handled, and your rights with respect to your data. We never sell your data.
What We Collect and Why
At ShowCal, our guiding principle is to collect only what we need. Here’s what that means in practice:
Identity and Access: When you sign up for a ShowCal product, we ask for identifying information such as your name, email address, and possibly a company name. This allows you to personalize your account, and enables us to send you product updates and other essential information. We may also send you optional surveys from time to time to help us understand how you use our products and to make improvements. With your consent, we will send you our newsletter and other updates. We sometimes also give you the option to add a profile picture that displays in our products.
We will never sell your personal information to third parties, and we won’t use your name or company in marketing statements without your permission.
Billing Information: If you sign up for a paid ShowCal product, you will be asked to provide your payment information and billing address. Credit card information is submitted directly to our payment processor and doesn’t hit ShowCal servers. We store a record of the payment transaction, including the last 4 digits of the credit card number, for purposes of account history, invoicing, and billing support. We store your billing address so we can charge you for service, calculate any sales tax due, send you invoices, and detect fraudulent credit card transactions. We occasionally use aggregate billing information to guide our marketing efforts.
Product Interactions: We store on our servers the content that you upload or receive or maintain in your ShowCal product accounts. This is so you can use our products as intended, for example, to manage crew bookings. We keep this content as long as your account is active. If you delete your account, we’ll delete the content within 60 days.
General Geolocation Data: For most of our products, we log the full IP address used to sign up for a product account and retain that for use in mitigating future spammy signups. We also log all account access by full IP address for security and fraud prevention purposes, and we keep this login data for as long as your product account is active.
Website Interactions: We collect information about your browsing activity for analytics and statistical purposes such as conversion rate testing and experimenting with new product designs. This includes, for example, your browser and operating system versions, your IP address, which web pages you visited and how long they took to load, and which website referred you to us. If you have an account and are signed in, these web analytics data are tied to your IP address and user account until your account is no longer active.
Anti-Bot Assessments: We use CAPTCHA across our applications to mitigate brute force logins and as a means of spam protection. We have a legitimate interest in protecting our apps and the broader Internet community from credential stuffing attacks and spam. When you log into your ShowCal accounts and when you fill in certain forms, the CAPTCHA service evaluates various information (e.g., IP address, how long the visitor has been on the app, mouse movements) to try to detect if the activity is from an automated program instead of a human. The CAPTCHA service then provides ShowCal with the spam score results; we do not have access to the evaluated information.
Advertising and Cookies: ShowCal occasionally runs ads on various third-party platforms such as Google. Users who click on one of our ads will be sent to the ShowCal marketing site. Where permissible under law, we may load an ad-company script on their browsers that sets a third-party cookie and sends information to the ad network to enable evaluation of the effectiveness of our ads, e.g., which ad they clicked and which keyword triggered the ad, and whether they performed certain actions such as clicking a button or submitting a form.
We also use persistent first-party cookies and some third-party cookies to store certain preferences, make it easier for you to use our applications, and perform A/B testing as well as support some analytics.
Voluntary Correspondence: When you email ShowCal with a question or to ask for help, we keep that correspondence, including your email address, so that we have a history of past correspondence to reference if you reach out in the future.
We also store information you may volunteer, for example, written responses to surveys. If you agree to a customer interview, we may ask for your permission to record the conversation for future reference or use. We will only do so with your express consent.
How We Approach Mobile App Permissions: We offer optional desktop and mobile apps for some of our products. Because of how the platforms are designed, our apps typically must request your consent before accessing contacts, calendar, camera, and other privacy-sensitive features of your device. Consent is always optional and our apps will function without it, though some features may be unavailable.
When We Access or Disclose Your Information
We access or disclose your information for the following purposes:
To provide products or services you’ve requested.
To exclude you from seeing our ads.
To help you troubleshoot or squash a software bug, with your permission.
To investigate, prevent, or take action regarding restricted uses.
Aggregated and de-identified data may be used for any purpose, including marketing or analytics.
When required under applicable law.
Your Rights with Respect to Your Information
You have the following rights with respect to your information:
Right to Know.
Right of Access.
Right to Correction.
Right to Erasure / “To Be Forgotten”.
Right to Complain.
Right to Restrict Processing.
Right to Object.
Right to Portability.
Right to not Be Subject to Automated Decision-Making.
Right to Non-Discrimination.
Many of these rights can be exercised by signing in and updating your account information. Please note that certain information may be exempt from such requests under applicable law.
How We Secure Your Data
All data is encrypted via SSL/TLS when transmitted from our servers to your browser. The database backups are also encrypted. We go to great lengths to secure your data at rest. For more information about how we keep your information secure, please review our Security Overview.
What Happens When You Delete Content in Your Product Accounts
In many of our applications, we give you the option to trash content. Anything you trash in your product accounts while they are active will be kept in an accessible trash can for about 25 days (it varies a little by product). After that time, the trashed content cannot be accessed via the application and we are not able to retrieve it for you. The trashed content may remain on our active servers for another 30 days, and copies of the content may be held in backups of our application databases for up to another 30 days after that. Altogether, any content trashed in your product accounts should be purged from all of our systems and logs within 90 days.
If you choose to cancel your account, your content will become immediately inaccessible and should be purged from our systems in full within 60 days.
Data Retention
We keep your information for the time necessary for the purposes for which it is processed. The length of time for which we retain information depends on the purposes for which we collected and use it and your choices, after which time we may delete and/or aggregate it. We may also retain and use this information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. Through this policy, we have provided specific retention periods for certain types of information.
Location of Site and Data
Our products and other web properties are primarily housed in the United States. If you are located in the European Union, UK, or elsewhere outside of the United States, please be aware that any information you provide to us will be transferred to and stored in the United States. By using our websites or Services and/or providing us with your personal information, you consent to this transfer.
When Transferring Personal Data from the EU
The European Data Protection Board (EDPB) has issued guidance that personal data transferred out of the EU must be treated with the same level of protection that is granted under EU privacy law. UK law provides similar safeguards for UK user data that is transferred out of the UK. Accordingly, ShowCal has adopted a data processing addendum with Standard Contractual Clauses to help ensure this protection. ShowCal’s DPA is available at [insert link].
Changes and Questions
We may update this policy as needed to comply with relevant regulations and reflect any new practices. If we make significant changes, we will refresh the date at the top of this page and notify users who have signed up to our policy updates mailing list.
Have any questions, comments, or concerns about this privacy policy, your data, or your rights with respect to your information? Please get in touch by emailing us at info@showcal.io