Sc. 02 · The Story
Your career shouldn't be a black box.
We're Rob and Rusty — a cinematographer and a DIT who got tired of our careers being a black box. So we built ShowCal.
— ROB WEIDNER & RUSTY RUTHVEN · FOUNDERS
showcal.io → showcal.ai · Scene 01
The right crew on the right jobs.
Book crew. Track the holds. Never miss a gig. ShowCal runs the people side of production — who's booked, who's on hold, who's available, who's confirmed — and plugs into the schedule your AD team already runs. The platform is live today. The agent that works your bookings rolls out to the waitlist first.
Already using showcal.io? Same account, same data. Sign in as always. The agent is the new part.
Your schedules and production data never train anyone else's model. Encrypted in transit and at rest. How we handle production data →
Sc. 03 · How the agent works Early access
AI drafts. You approve. Every time.
The agent rolls out to the early-access waitlist first — and there's one rule it will never break: nothing touches your calendar without a human sign-off.
01 · THE DAY TURNS
Production doesn't wait.
Weather moves in on your exterior. A company move slips. A turnaround violation is three bookings away — and it's 11pm.
02 · SHOWCAL DRAFTS THE FIX
The rebook, proposed.
Rebook the affected crew, slide the dependent holds, send the avail checks, clear the conflict — with the reasoning shown, not hidden.
03 · YOU APPROVE
One look. One sign-off.
The schedule propagates, and everyone on the call sheet sees the same truth. No re-keying, no phone tree.
ShowCal manages people, not scenes. Bookings, holds, avail checks, day rates — plugged into the schedule your AD team already runs. We don't board scenes or break down scripts.
Sc. 04 · Who it's for
Built for everyone on the call sheet.
One product, four ways to run it.
Crew · Freelancers
Freelancers
Your availability lives in your head and five group texts. Miss the call while you're on set, and the gig goes to someone else.
ShowCal is your agent — it holds your calendar, answers availability checks, tracks your bookings and your rates, and works your gigs the way you would.
Roster · Agencies
Agencies
A roster spread across spreadsheets, portals, and phone calls — and no way to delegate without losing control.
Your coordinators run the whole roster from one screen: everyone's availability, bookings, and who's on hold across every client job. Role-based access keeps the right people on the right things, and nothing books without a human confirming.
Production · Managers
Managers
Who's confirmed, who's pencilled, who's on hold — always a phone call away.
Live crew visibility: custom booking stages, availability blocks, and a calendar that stays current because your crew answer availability checks instead of you chasing them.
Above the line · Producers & clients
Producers & clients
Crewing a job means chasing checks across texts and email.
One place to check availability, book crew, and see what your people cost — for one day or one hundred.
Sc. 05 · The Scale
From run-and-gun to blockbuster.
Great for a five-person guerrilla shoot. Great for a $50M feature managing crew across units, for months on end — full-time crew, day players, and everyone in between.
Crew size 5 → 500
The same booking spine scales with the job.
Duration 1 → 100+ DAYS
A one-day gig or a multi-unit schedule that runs for months.
Market WORLDWIDE
Industry-standard defaults, with the flexibility worldwide production actually demands.
Sc. 06 · Live now
The platform under the agent.
Live today, rebuilt on battle-tested infrastructure.
Crew & bookings
Jobs, bookings, custom booking stages, and crew records — org-scoped with real permissions.
Scheduling
Calendars that render dense schedules, availability checks, and first-class availability blocks.
Human-capital costs
Rates, day types, and overtime multipliers where your schedule lives — not in a separate spreadsheet.
Delegation
Teammates act with you or for you, with role-based access that matches how crews actually work.
Agency management
Manage a whole roster — availability, bookings, and visibility across every client job.
API & MCP Early access
Bring your own tools — an org-scoped API and an MCP server roll out to the waitlist first.
Sc. 07 · Your stack
Works with how you already run the show.
No rip-and-replace. ShowCal speaks the industry's language out of the box — and opens up to everything else.
Industry-standard defaults
Booking stages, day types, OT/DT multipliers — the vocabulary your production already uses, built in.
Org-scoped API Early access
Tokens over your jobs, bookings, crew, and availability. Integrate ShowCal with your stack.
MCP server Early access
Your data and actions as tools — bring ShowCal into any agent harness you already use.
Sc. 08 · Security
Your production stays your production.
Concrete mechanics, not marketing language. Here's exactly how your data is handled.
- Encryption
- Encrypted in transit (TLS) and at rest.
- Isolation
- Org-scoped tenancy enforced at the database row level — Postgres row-level security, not application-side filtering.
- Access
- Role-based access and delegated permissions that match how crews actually work.
- AI & your data
- Your schedules and production data never train anyone else's model. Full stop.
- Compliance
- SOC 2 Type II is on our compliance roadmap.
Have a security question we haven't answered here? Ask before you bring your production — join the waitlist and reply to the first email; a human reads every one.
Sc. 09 · The Roadmap
The agent rolls out to the waitlist first.
The platform is live today. Here's exactly what's next.
- LIVE
The rebuilt platform Live now
Jobs, bookings, crew, calendars, availability checks, custom booking stages, agency workflows.
Dark day — then the agent era
- M1
Public API Early access
Org-scoped API tokens over your jobs, bookings, crew, and availability. Integrate ShowCal with your stack.
- M2
ShowCal MCP server Early access
Your data and actions as tools — bring ShowCal into any agent harness you already use.
- M3
The ShowCal agent Early access
Delegated actions with booking-stage guardrails. ShowCal works on your behalf, however you want.
- M4
Agency delegation Early access
Delegate the agent across your roster. Run your agency on ShowCal.
- M5
Back-office & billing Early access
Invoicing and payment follow-up on the jobs and rates you already track — the agent chases the money side so you don't.
Get to the front of the line.
The agent, API, and MCP roll out to the waitlist first.
No spam — a short note when your access is ready, and four emails about what's coming.
Sc. 10 · Fair Questions
Asked and answered.
Is ShowCal a production scheduling tool?
No — and that's deliberate. ShowCal manages the human side: who's booked, on hold, available, and confirmed, and at what rate. It ties into the production schedule your AD team runs; it doesn't break down scripts or board scenes.
Does ShowCal train AI models on my production data?
No. Your schedules and production data never train anyone else's model — not ours to sell, not anyone's to learn from.
Does the AI make changes without approval?
No. The ShowCal agent drafts; you approve. Nothing publishes to your calendar without a human sign-off. The agent rolls out to the early-access waitlist first.
What's live today, and what's coming?
The rebuilt platform — jobs, bookings, crew, calendars, availability checks, custom booking stages, and agency workflows — is live now. The public API, MCP server, agent, and agency delegation roll out to the waitlist in that order.
How is my data secured?
Encrypted in transit and at rest, isolated per organization at the database row level, with role-based access. SOC 2 Type II is on our compliance roadmap.
Who is ShowCal for?
Everyone on the call sheet: freelancers, agencies, managers, and producers — from a five-person run-and-gun shoot to a multi-unit feature.
Does ShowCal work with the tools I already use?
That's the plan — literally. An org-scoped API and an MCP server are rolling out to early access so you can bring ShowCal into the stack you already run.